VOLUME 4
405 Lexington Ave, 26th Floor, NYC, NY
conciergeauctions.com | +44 203 327 2751
European business Consultant: Hans.veenhuijsen@conciergeauctions.com office +34 951 122 313 / mobile +34 649 540 864The leading marketplace to buy and
sell the world's finest properties.5
OUR KEY FOR KEY(R)
GIVING MODEL
We believe that every business has a
responsibility to make a positive impact on
the world.
Inspired by TOMS(R) One For One(R) program, in partnership with Giveback
Homes, our Key For Key(R) giving model guarantees for every home we sell,
we help build a home for a family in need.
Our goal is to transform the lives of families through the empowerment and
financial stability that comes with homeownership.
Key for Key(R) would not be possible without your support. Each donation
is made on behalf of the seller, buyer, bidders, and agents, and we invite
clients to join us by donating alongside of their corresponding sale, or at
ConciergeKeyforKey.com.6 | TODAY'S MARKETTABLE OF CONTENTS
09
TODAY'S MARKET
31
WHAT'S WRONG WITH THE STATUS QUO
57
THE PERFECT PLATFORM
83TECHNOLOGY
93
DEDICATED SALES SUPPORT
101 THE REAL ESTATE BROKERAGE COMMUNITY
107 ECONOMICS & EXPECTATIONS
121 CASE STUDIES & TESTIMONIALS
Sale Pending. Listed for 100M.
Villa Passalacqua | Lake Como, Italy8 | TODAY'S MARKETTODAY'S MARKET | 9
TODAY'S
MARKET
* Limited Liquidity for Luxury
* Availability of Information
* Days On Market and You
* When Days On Market Go Too Far
* The Inflection Point
Sold for $13.2M
Pa Gomo | Telluride, COSold for 1.045M
Villa Campo Verde | Umbria, ItalyTODAY'S MARKET | 11
YOUR HOME
IS UNIQUE.12 | TODAY'S MARKETTODAY'S MARKET | 13
All of the things that make your
luxury property unique are the
reasons it will likely fall into one
of two categories.
A.
Your home will sell
quickly (60-180 days)
at a high percentage
of the list price; or
Sold for $4.4M
Elk Ridge Estate | Jackson Hole, WY
B.
Your home will likely linger
on the market for years,
and sell for a fraction of
the original asking price.TODAY'S MARKET | 15
LIMITED LIQUIDITY
FOR LUXURY
In today's real estate market,
there is limited liquidity for luxury.
In the luxury realm, the buyer pool is limited. Properties in
this category are difficult to value and sell.
Price has little bearing on demand, and multiple buyers
don't often arrive at once. Price reductions are proven to
undermine the value of a property and frequently cause
buyers to sit back and wait.
Sold. Listed for 15M.
El Martinete | Marbella, Spain16 | TODAY'S MARKET
AVAILABILITY OF INFORMATION
In many worldwide markets buyers can
clearly see the full history of a property,
including total Days On Market,
price history,
every listing agent hired, every price reduction made, and every time a
property has been de-listed and re-listed. Whilst in Europe the information can
be a little more opaque, the situation remains the same. And here's the hard
truth: These strategies don't work. Today, information about your property's
history, whether opening traded or not, is more transparent than ever.
.Total DOM
244
Total DOM
1,808
Total DOM
Total DOM
3,185
3,037
VAIL, CO
RANCHO SANTA FE, CA
DALLAS, TX
LAS VEGAS, NV
2015 DOM Average: 684
2016 DOM Average: 1,120
2017 DOM Average: 472
2015 DOM Average: 1,040
2016 DOM Average: 441
2017 DOM Average: 481
2015 DOM Average: 300
2016 DOM Average: 369
2017 DOM Average: 416
2015 DOM Average: 605
2016 DOM Average: 258
2017 DOM Average: 489
The Blue Sky Lodge
3838 Bridge Road
Sold at auction in 46 days
Hacienda de las Palmas
16270 Via de la Valle
Sold at auction in 62 days
Casa Bella Vista
3816 Turtle Creek Drive
Sold at auction in 44 days
The Primm Ranch
7000 Tomiyasu Lane
Sold at auction in 39 days
*Average Days On Market (DOM) calculated from the top 10 sales (Dallas 2015
top 9 sales) in each market for each year using MLS and property record data.18 | TODAY'S MARKET
YOUR NEXT
SMART BUSINESS
DECISION
You most likely didn't end up
owning a property like yours by
getting lucky, but rather you've
made good business decisions.
We're here to help you
make another.
Sold for $5.432M
2750 East Creek Crossing Lane | Salt Lake City, UTTODAY'S MARKET | 21
Research shows the largest factor
in determining the price of a luxury
property is the number of days that
it has been marketed for sale.
Your result is directly correlated to what you did before calling us,
and the odds are against you every day.
Sold Pre-Auction. Listed for CHF5.75M.
Les Fleurs Sauvages | Verbier, Switzerland22 | TODAY'S MARKET
DAYS ON MARKET
AND YOU
Days On Market are your enemy.
Like UV rays on your skin, they are toxic, and the longer
you are exposed, the more harmful they become. Every day
your property is on the market it depreciates in value.RETAIL
MARKET
DANGER
ZONE
RETAIL (0-30 DAYS)
WHOLESALE
T
he property is not listed
and an offer that an't be
c
refused is received.
100
MARKET (31-90 DAYS)
% VALUE ACHIEVED
T
he property is listed for sale
and generatesinterest from
multiple buyers. Value declines
o
ver time as excitement wanes.
DANGER ZONE (91-180 DAYS)
The property experiences
accelerated deflation.
WHOLESALE (181-365+ DAYS)
0
365+
DAYS ON MARKET
The property becomes stale
merchandise. Buyers correlate
multiple listing agents and price
reduction with diminished value.TODAY'S MARKET | 25
WHEN DAYS ON
MARKET GO TOO FAR
Days On Market are expensive.
When a property has been on the market for a prolonged period of
time, not only does it suffer from negative perception, but there's
an inherent cost associated with the accumulated days.
We eliminate this cost.
Sold for $17.15M
Peace Ranch | Aspen, CO26 | TODAY'S MARKET
THE INFLECTION POINT
There is a point of inflection
where real estate turns from
necessary to discretionary.
Similar to other luxury consumption -- cars, planes,
yachts, and wine -- once a home has not only been
enjoyed but also highly customized to its owner, it is
worth significantly less to the next buyer.
High-end real estate acts the same way;
plus it's static in location.
Sold for 2.25M.
Villa Badia | Piedmont, ItalyTODAY'S MARKET | 27TODAY'S MARKET | 29
Frequenty, selling a property like
yours quickly is purely due to luck
and timing -- not price or exposure.
OUR PROFESSIONAL ADVICE:
List your property with a top
broker/agent, but if you haven't
sold between 90-180 days,
it is time to take action.
Sold. Listed for $7.195M.
93 Clapboard Ridge | Greenwich, CT30 | WHAT'S WRONG WITH THE STATUS QUOWHAT'S WRONG WITH THE STATUS QUO | 31
WHAT'S WRONG
WITH THE
STATUS QUO
* Concierge Auctions vs the Status Quo
* We Deliver Control, Predictability, and Liquidity
* We are Real Estate: Our Origin Story
Sold for $6.804M
Il Incanto | Rancho Santa Fe, CA32 | WHAT'S WRONG WITH THE STATUS QUO
The world's finest art, classic cars,
yachts, and antiquities are sold at
auction -- so why not your home?
Sold. Listed for $14.5M.
212 White Pine Canyon Road | Park City, UT$36M
Highest Furniture:
Badminton Cabinet;
18th Century
Sold in 2004
$28.6M
Highest Antiquity:
Artemis and the Stag;
1920s discovered);
(
Sold in 2007
$3.04K
Highest Wine:
Bottle of French
Cheval-Blanc; 1947;
Sold in 2010
$52M
Highest Automobile:
1963 Ferrari 250
GTO;
Sold in 2013
$179.4M
Highest Art:
Pablo Picasso,
Les Femme d'Algers
(Version "O"); 1955;
Sold in 2015
*guinnessworldrecords.com
*time.comWHAT'S WRONG WITH THE STATUS QUO | 35
We understand that the traditional
model for buying and selling
high-end real estate has limitations.
And we're here to help.
Sold for $38.9M -- US World Record
Walnut Place | Dallas, TX36 | WHAT'S WRONG WITH THE STATUS QUO
We sell one-of-a-kind, unique properties
for clients like you who are not in a
precarious financial state, but rather
choosing to auction as a smart decision.
We're not in the business of bank sales,
distressed properties, or foreclosures.Sold for 1.225M.
12 Viscount Court | London, U.K.38 | WHAT'S WRONG WITH THE STATUS QUO
CONCIERGE AUCTIONS
VERSUS THE STATUS QUO
A time-certain sale.
The Concierge 60-day solution may
deliver a higher Net Present Value than
the status quo.WE DELIVER A BETTER NET OUTCOME
STATUS QUO
LIST PRICE
$10,000,000
$10,000,000
Estimated Contract Price1
$8,000,000
$8,000,000
Monthly Cost of Carry2
$40,000
$40,000
Months to Sell3
40
2
Approximate Carry Until Sold
$1,600,000
$80,000
Approximate Proceeds
1
CONCIERGE
$6,400,000
$7,920,000
Assuming 80% of list
2
T
axes, insurance &
maintenance; approximated
at 0.5% per month
3
T
he national average based on
absorption; from the institute
for luxury home marketing40 | WHAT'S WRONG WITH THE STATUS QUOWHAT'S WRONG WITH THE STATUS QUO | 41
DELIVERING CONTROL,
PREDICTABILITY, AND LIQUIDITY
OUR PLATFORM GIVES YOU
THE ADVANTAGE OF:
1.
2.
3.
You decide the timing
and terms.
You will be provided with the
opening bid range, offer line-up,
and exposure metrics so you
know what to expect before
your chosen sale date.
The sale of your home
will be followed by a
contingency-free closing,
typically within 30 days.
CONTROL
Sold for $4.032M
L'Aubaine | Breckenridge, CO
PREDICTABILITY
LIQUIDITY42 | WHAT'S WRONG WITH THE STATUS QUO
OVER 2 BILLION
DOLLARS SOLD.
Sold for 1.092M.
Chateau Roquehort | Pau, FranceWHAT'S WRONG WITH THE STATUS QUO | 43WHAT'S WRONG WITH THE STATUS QUO | 45
Backed by game-changing technologies, award-winning marketing,
sales support, and one of the most valuable Ultra High Net Worth
(UHNW) private client lists in the industry, we have pioneered a new
way to buy and sell luxury properties. Our expert team curates the
world's most elite properties, matches them with qualified buyers,
and facilitates an easy, market-driven transaction.
Our typical clients are entrepreneurs, business owners, sports
and entertainment figures, and executives from the technology
and financial sectors.
Sold. Listed for $35M.
Champ d'Or | Near Dallas, TXWHAT'S WRONG WITH THE STATUS QUO | 47
WE ARE REAL ESTATE:
OUR ORIGIN STORY
Real estate is in our blood.
Our origin story began when President and Founder Laura
Brady met Chairman Chad Roffers back in 2004. She, one of the
top-producing luxury real estate agents in the country by the
age of 30. He, a successful entrepreneur and luxury real estate
brokerage owner. Frustrated by limitations in the industry, they
came together to create a more efficient method for buying and
selling the world's finest homes.
Sold for $2.805M
L'Dor V'Dor | Montego Bay, Jamaica48 | WHAT'S WRONG WITH THE STATUS QUOWE CREATED A NEW CATEGORY,
DOMINATED THE SPACE,
AND SET THE STANDARD.
Sold for 2.145M.
Villa La Ponche | Saint Tropez, FranceWHAT'S WRONG WITH THE STATUS QUO | 51
ALWAYS AHEAD OF THE CURVE
AND STATE OF THE ART
Our direction: Forward
Our speed: Fast
Our mindset: Focused
Sold. Listed for $7.998M.
Nestucca Sea Ranch | Central Coast, OR52 | WHAT'S WRONG WITH THE STATUS QUO
2008
Company founded
2009
Exclusive
relationship
established
with Sotheby's
International
Realty(R)
2010
2011
2012
First $10M sale
Increased
geographical
reach to 15
states with
significant
investment in
marketing and
technology
Continued
investment in
technology
platform and
database ($4M
to date)WHAT'S WRONG WITH THE STATUS QUO | 53
2013
2014
2015
2016
First
international sale
%
of bidders
from database
reaches 33%
Deployed mobile
bidding app
$1B in historic sales
Exclusive
relationship with
Who's Who in
Luxury Real
Estate established
Exclusive
relationship
established with
Leverage Global
Partners
2017-
2018
First European sales
Became a preferred
auction partner to
Luxury Portfolio
International(R)
Enhanced
reach to China
Projected
to pass $2B
in sales54 | WHAT'S WRONG WITH THE STATUS QUO
A CUTTING-EDGE
GLOBAL FORCE.
We have the largest footprint of any real
estate auction marketplace and 80%+ share
of the luxury auction sales -- more than our
top five competitors combined.WHAT'S WRONG WITH THE STATUS QUO | 55
WE HAVE BEEN ACTIVE IN 40 U.S. STATES/TERRITORIES
AND 27 COUNTRIES/FOREIGN TERRITORIES.
Canada
United States
Spain
Bahamas
Mexico
United Kingdom
France
Switzerland
Italy
Jamaica
Costa Rica
Panama
Puerto Rico
Tortola (BVI)
Anguilla (BWI)
French St. Martin
Antigua and Barbuda
US Virgin Islands
7
Israel
Active US States
10
FijiTHE PERFECT PLATFORM | 57
THE PERFECT
PLATFORM
* Steps to Submitting Your Property
* A Proven, Predictable Formula
* Buyer Funnel
* Reaching the Right Buyer
* Comprehensive Database
* Marketing Your Property
* Paid Media
* Public Relations
* Global Networks and Alliances
* We are Obsessed with the Details
Sold -- European World Record. Original Listing Price CHF50M
Chateau de Promenthoux | Geneva, Switzerland58 | THE PERFECT PLATFORM
STEPS TO SUBMITTING
YOUR PROPERTY
ANALYSIS: Our seller vetting process is something we take
very seriously. We typically accept one of every 20 properties
that come our way, and our buyers know they are bidding on
the best inventory available in the world. Our sellers are wellcapitalized and are looking to utilize our platform as a business
decision with a time certain date of sale. Our in-house sales
team will analyse key attributes of each opportunity including the
location, aesthetics, broker partnership, and seller disposition.
PROPOSAL: Our sales team works closely with sellers
of qualified properties to address any questions, and
drafts a proposal with the specific terms of sale.
AUCTION MARKETING AGREEMENT (AMA): Once accepted,
the auction agreement is drafted, reviewed, and signed.
Then, we're off!PREP | 2 WEEKS
CLOSING | 4 WEEKS
Marketing and
Sales Preparation,
Including Gathering
of Assets, Messaging,
Collateral, and Paid
and Earned Media
Planning; Compiling
of Contracts
SIGNED
AGREEMENT
EXPOSURE | 4-6 WEEKS
Exposure via Sales
and arketing; Bidder
M
Prospects Identified
As-is, Non-Contingent
Sales Contract with
the High Bidder
PROPERTY
LAUNCH
AUCTION
CLOSE60 | THE PERFECT PLATFORM
A PROVEN,
PREDICTABLE FORMULA
We are data-driven to the core.
Our full-time, in-house data and marketing teams
continually monitor the traction of our platform and
analyse performance for increased engagement
and outreach for campaigns.
Sold for $2.65M
Sun Valley Estate | Ketchum, IDTHE PERFECT PLATFORM | 6162 | THE PERFECT PLATFORM
BUYER
FUNNEL
We know:
* ow many eyes need to be reached
H
to generate sufficient momentum
* ow many buyer prospects
H
need to be engaged
* ow many feet need to
H
come through the doors at
showings and open houses
* ow many registered bidders will
H
result in a successful auctionOur process delivers your
perfect buyer -- on demand.
Mass Exposure/Database Reach
1M
Auction Prospects
200-400
Showings
25-50
Bidders
3-5
The Perfect
Buyer
Sold. Listed for $15M.
Casa Santuario | Austin, TX64 | THE PERFECT PLATFORMTHE PERFECT PLATFORM | 65
At the end of your exposure period, you can expect
qualified bidders to be identified from each of the
following avenues:
1.
2.
3.
New buyers who have
never been exposed to
your property previously.
Buyers in your market who
have not made an offer prior
as there was no urgency.
Buyers who have been
identified from our database
and Private Client List.
1/3 NEW BUYER
PROSPECTS
Sold for $2.25M CAD
Rugged House | Quebec, Canada
1/3 LOCAL
EXPOSURE
1/3 PROPRIETARY
CONTACTS66 | THE PERFECT PLATFORM
GLOBAL BY NATURE:
REACHING THE RIGHT BUYER
Over the last decade, we've invested
over $20 million dollars in growing
our database.
Plus, we make an annual investment of over $10 million to support
our platform in order to cultivate the right audience for luxury
properties. Your property will be plugged into this proven platform
and exposed to our global network of buyers, supplemented with
Special Forces style hand-to-hand outreach to the best buyer
prospects who we know are candidates for properties like yours.
Sold for $2.6675M
Hassford Gulch | Crested Butte, COTHE PERFECT PLATFORM | 67THE PERFECT PLATFORM | 69
THE WORLD'S MOST
COMPREHENSIVE DATABASE
& PRIVATE CLIENT LIST
Today we have one of the most valuable
UHNW databases of active buyers in the
real estate and auction industries.
We carefully segment our database of over 550,000, so we strategically
target to market, lifestyle, and transactional history. Each additional sale
generates interest resulting in database expansion.
Plus, we market to 75,000 subscribers weekly with our auction
opportunities, and our Private Client List includes UHNW individuals
who are active buyers, brokers, and agents of luxury real estate who
have raised their hands -- and paddles (or swiped their finger!)
-- at our auctions.
Sold for $3.36M
Elk Ridge Ranch Estate | Vail Valley, CO70 | THE PERFECT PLATFORM
OUR DATABASE HAS
EXTENSIVE GLOBAL REACH
550,000+ CONTACTS IN 210 COUNTRIES/TERRITORIES% OF BUYERS, SELLERS, AND AGENTS
TOP INDUSTRIES OF OUR BUYER DATABASE
MANUFACTURING
RETAIL
FINANCE
BANKING
HEALTHCARE
CONSULTING
INSURANCE
TECHNOLOGY
ELECTRONICS
BUYERS
SELLERS
AGENTS
ENTERTAINMENT
HOSPITALITY
TELECOMMUNICATIONS
TRANSPORTATION
SUBSCRIBER LIST SIZE
ENERGY
EDUCATION
UTILITIES
65,000
AGRICULTURE
NOT FOR PROFIT
APPAREL
MEDIA
55,000
45,000
35,000
25,000
2014
2015
201672 | THE PERFECT PLATFORMTHE PERFECT PLATFORM | 73
THE MARKETING OF YOUR PROPERTY
In addition to benefiting from
our extensive media buys and
PR, your property will receive a
targeted key market campaign.
EMAIL CAMPAIGNS
Our campaigns are not only
content-focused, but also
data- and analytics-driven,
consistently performing higher
than industry averages. Your
property will be digitally
marketed based on interest
and behavioral activities to
both new and prior like-kind
property prospects from
our global database. We
will also provide emails for
agents to send information
about your property to
their clients directly.
SOCIAL MEDIA/SEARCH
Our marketing team is
focused on our social
and search campaigns.
KEY MARKET
PAID MEDIA
Your property will receive an ad
plan targeting your local market.
Sold for $19.25M
The Grand Teton Estate | Jackson Hole, WY
SIGNAGE
Directional signage will be
displayed to promote preview
times and awareness about the
auction opportunity.
COLLATERAL
Your property will receive
high-quality collateral,
distributed potential buyers
by your listing agent and sales
team onsite.
VISUALS
During our preparation period,
our marketing team will review
all visuals available for your
property and determine if a
new photo shoot, film, and/or
3D tour should be additionally
produced in the style that best
highlights the main features of
your property.74 | THE PERFECT PLATFORM
PAID MEDIA
AND PUBLIC RELATIONS
Our marketplace is promoted
extensively worldwide.THE PERFECT PLATFORM | 75
* Planned placements subject to change76 | THE PERFECT PLATFORM
PUBLIC
RELATIONS
Your property will be included
in a press release distributed
via a national news wire, and
press exposure will be sought in
news outlets in key markets.THE PERFECT PLATFORM | 77
YOUR PROPERTY
EARNED MEDIA
Press Release with National Wire Distribution
Media, Blogger, and Influencer Relations
SHARED MEDIA
EARNED
Media
SHARED
Media
Social Postings
Relevant Listing Platforms
Key/Target Marketing Press Pitching
PAID MEDIA
OWNED MEDIA
Key Market Advertising
Facebook/Google Display Retargeting
Display Network Targeted Ads
AdWords/Keyword Search
Property Listing Sites
Sold. Listed for 9M.
Chateau Charbonnieres | Centre-Val de Loire Region, France
Property Page with Assets & Diligence
PAID
Media
OWNED
Media
Concierge Subscriber Email Campaign
Targeted Database Outreach
High Quality CollateralTHE PERFECT PLATFORM | 79
GLOBAL NETWORKS
AND ALLIANCES
A go-to brand, we are top of mind
for the best agents and brokers.
Your property will receive exposure to high-quality potential
buyers and their representatives. We are an exclusive or
preferred auction provider and top choice to the following
global and industry-leading broker networks:
Sold for 8M
Finca Sa Vinya | Mallorca, Spain80 | THE PERFECT PLATFORMTHE PERFECT PLATFORM | 81
WE ARE OBSESSED
WITH THE DETAILS.
We have garnered global
attention, including:
"Best Overall Marketing"
Who's Who in Luxury Real Estate
"Best in Show" and "Best Website"
plus 20 Marketing Awards
USA Today and NAA
26 Film Production Awards
The Telly Awards
Named One of America's Fastest-Growing Privately-Held
Companies - Hall of Fame and 5 Years in a Row
Inc. Magazine
Sold for $5.5M
Tusculum | Princeton, NJ
President Laura Brady and Chairman Chad Roffers
awarded "Most Influential Leaders in Real Estate"
Inman News82 | TECHNOLOGYTECHNOLOGY | 83
TECHNOLOGY
* A Focus on the Future
* The World's Digital; We're Digital
* Proprietary Online Marketplace
Sold for $3.905M
21900 Briarbluff Drive | Malibu, CATECHNOLOGY | 85
A FOCUS ON
THE FUTURE
Technology is key.
Our investment in customized, state-of-the-art technology
ensures a seamless experience for our team and clients.
Sold for $9.13M
Anselmo Vineyards & Seven Hills Ranch | Inwood Valley, CA86 | TECHNOLOGY
REPLACE IMAGETECHNOLOGY | 87
THE WORLD'S DIGITAL;
WE'RE DIGITAL
Our digital bidding allows buyers to participate
privately from anywhere in the world with complete
convenience and full transparency.88 | TECHNOLOGYTECHNOLOGY | 89
OUR PROPRIETARY
ONLINE MARKETPLACE
You will have presence on our exclusive online marketplace,
conciergeauctions.com. Built from the ground-up using
proprietary software, our Product Team of UI/UX
designers and software engineers used international
state-of-the-art technologies, data science,
predictive analytics, and user behavior to present
the right properties to the right buyers.
Sold for $4.95M
The Reflections at Trancas Canyon | Malibu, CA90 | TECHNOLOGY
LIVE CHAT
Our intelligent live chat
platform offers potential
buyers assistance based
on user behavior and
predictive analytics.
USER BEHAVIOR TRACKING
Our site communicates with
our CRM and marketing
platforms so we capture and
track valuable data, both in
our analytics and in our sales
management interfaces.
AUTO EMAILS
AND NOTIFICATIONS
Various actions on our
website send auto-responses,
trigger drip campaigns based
on behaviors, and/or task
our sales team for personal
potential buyer outreach.
Sold for $10.725M
Le Grande Vues at Red Mountain | Aspen, COTECHNOLOGY | 9192 | DEDICATED SALES SUPPORTDEDICATED SALES SUPPORT | 93
DEDICATED
SALES SUPPORT
* Sales Team
* Broker Outreach
* Previews/VIP Events
Sold for $2.6M
Casa Karen | Los Cabos, Baja California, MexicoDEDICATED SALES SUPPORT | 95
SALES TEAM
We have a dedicated sales team
that's focused on your property,
working alongside your Listing
Agent to educate the market about
the opportunity and assist in the
auction registration process.
This team also introduces
properties that we're auctioning
to members of Concierge
Auctions' Private Client List,
and will individually reach out
for one-on-one conversations
with top prospects on this list.
We speak: Deutsch, English,
Espanol, Francais, Italiano,
Portugues, P,
,
Sold. Listed for $11.3M.
Endless Sky Estate | Whitefish, MT96 | DEDICATED SALES SUPPORT
BROKER OUTREACH
In tandem with our global reach, local market
engagement and education play a key role in our
outreach endeavors. In addition to notifying via the
relevant listing platforms, top-producing brokers in the
local and target markets will be personally contacted.
Sold for $7.56M
Timber Creek Ranch | Dallas Area, TXDEDICATED SALES SUPPORT | 97DEDICATED SALES SUPPORT | 99
PREVIEWS/
VIP EVENTS
Your property will be available
to preview daily. Our sales team
and/or Listing Agent will attend
every preview to show your
property and discuss
the opportunity.
A reception will be hosted at your
property for VIP potential buyers,
local opinion leaders, and/or key
top-producing brokers.
Sold for 2.09M
Casa 26 | Near Evian, France100 | THE REAL ESTATE BROKERAGE COMMUNITYTHE REAL ESTATE BROKERAGE COMMUNITY | 101
THE REAL ESTATE
BROKERAGE
COMMUNITY
* Our Take on Agents
* Our Preferred Agent Network
Sold for $10.725M
72-2941 Hainoa Street | Hualalai Resort, HI102 | THE REAL ESTATE BROKERAGE COMMUNITY
RIGHT
Sold for $3.08M.
18000 Sunset Point Road | Poway, CATHE REAL ESTATE BROKERAGE COMMUNITY | 103
AGENT PARTNERSHIP
One of our key tenets when
we founded Concierge was
giving control back to agents
and their clients.
We know first-hand that agent partners are
necessary, particularly in the buying and selling
of high-end real estate. They know the community.
They know the market. And, they know each other.
The right agent is worth their weight in gold.
That is why we are the only auction company to date
that has partnered with a broker/agent on every
sale, and we protect commissions on both sides
of the transaction.
The results are simply better through our collaboration
with the brokerage community.
Sold for $2.475M
Wind Horse Farm | Wilmot, NHPREFERRED
AGENT NETWORK
Over the past decade, we have
established our own network of
top agents from across the globe
who are experienced with our
platform and the luxury market.
We understand the value
this network brings in terms
of experience and local
market knowledge.THE REAL ESTATE BROKERAGE COMMUNITY | 105
Preferred Agent partners have
a deep understanding of your market
and the leverage of an extensive
business and personal network.
Between us, the agent,
and you, this partnership is a
win-win-win for everyone.
Sold for $7.3M
Bighorn Lodge | Jackson, WY106 | ECONOMICS & EXPECTATIONSECONOMICS & EXPECTATIONS | 107
ECONOMICS &
EXPECTATIONS
* Auction Formats
* Pricing Structure
* Bidder Qualification
* Opening Bids & Price Discovery
* "Buy It Now" Program
* Our Success Rate
Sold for $6.05M
Pacific Palisade at Kapalua | Maui, HI108 | ECONOMICS & EXPECTATIONS
AUCTION FORMATS
We analyse your property
and the market conditions
to determine the most
effective approach.
WITHOUT RESERVE: The property will sell to the
highest bidder at auction. There is no minimum bid
that must be exceeded to purchase the property.
RESERVE: The property will sell at or above a
pre-determined price threshold at auction.The majority of our auctions take
place via our online marketplace,
ConciergeAuctions.com, and
mobile bidding app. Dedicated
representatives are also available
for assistance via phone. Bidding
is typically open for 72 hours.
Sold for $10.175M
Splendida Dimora | Vero Beach, FL110 | ECONOMICS & EXPECTATIONSECONOMICS & EXPECTATIONS | 111
FEE STRUCTURE
UPFRONT FEES
We do not charge upfront fees.
AGENT COMMISSIONS
We pay cooperating broker commissions
for bringing a winning bidder.
OPENING BID INCENTIVE (OPTIONAL)
Depending on the particulars, we may recommend an
opening bid incentive that encourages buyers to submit
an opening bid prior to the opening of the auction.
BUYER'S PREMIUM
The buyer pays an additional premium on top
of the high bid. This covers all of our fee.
TITLE & TAXES
The Seller shall pay their own legal representation
as required. The buyer shall pay for their legal
representation, and the usual closing costs and
the relevant taxes (if applicable) associated with
a real estate transaction in this jurisdiction.
Sold for $1.991M
12 Front Light Walk | Daufuskie Island, SC112 | ECONOMICS & EXPECTATIONSECONOMICS & EXPECTATIONS | 113
BIDDER QUALIFICATION
All bidders are fully vetted to verify ability to
purchase. Prior to your sale, bidders must register
to participate by:
1.
Completing and
submitting the Auction
Terms & Conditions.
2.
Providing proof of
funds from a bank or
financial institution.
3.
At the close of bidding,
the winning buyer signs
the contract and posts a
non-refundable deposit.
Closing within 30 days.
Sold for $3.63M
Crosscreek Farm | New Hope, PA114 | ECONOMICS & EXPECTATIONSECONOMICS & EXPECTATIONS | 115
OPENING BIDS AND PRICE DISCOVERY
Providing you with full transparency throughout the
process is an important part of what we do.
EXPECTATIONS AND TRANSPARENCY
We are committed to providing full transparency.
That is why all sales are on our website.
And, prior to engaging us, time will be spent
reviewing your market, available inventory, and
recent sales to determine an expected opening bid
range for your property. Once your property begins
its exposure, you will be informed every step of the
way through updates and constant communication
with your sales team. 24 to 48 hours prior to your
auction, you will be provided the bidder lineup and
opening bid ranges.
Sold for $10.725M
3580 Anini Road | Anini Beach, HI116 | ECONOMICS & EXPECTATIONS
"BUY IT NOW"
PROGRAM
Our optional "Buy It Now" program
allows offers to be made on
properties prior to their scheduled
auction. It is not uncommon to receive
a pre-auction offer, and all
offers are presented to sellers
for consideration.
Sold for $2.53M
Anabelle Island | Green Cove Springs, FLECONOMICS & EXPECTATIONS | 117118 | ECONOMICS & EXPECTATIONSECONOMICS & EXPECTATIONS | 119
OUR SUCCESS RATE
We have a dedicated, in-house
closing team with a historical close
rate of 98% for all properties that
are successfully auctioned.
All interested parties complete due diligence during the
exposure period of your property, as all sales are "as-is"
without contingencies, typically within 30 days of your
scheduled auction.
The Auction Terms and Conditions, Purchase Contract, and
available property documents can be downloaded directly
from your property's page on our website.
Sold for $10.304M
2470 South Highway A1A | Vero Beach, FL120 | CASE STUDIES & TESTIMONIALSCASE STUDIES & TESTIMONIALS | 121
CASE STUDIES &
TESTIMONIALS
* Switzerland: Chateau de Promenthoux
* France: Casa 26
* Spain: Marbella, Spain
* Italy: Villa Passalacqua
* United Kingdom: 12 Viscount Court
Sold. Listed for $10M.
Honeystone | Wayne, PA122 | CASE STUDIES & TESTIMONIALS
GENEVA, SWITZERLAND
Sold. Listed for CHF50M
Record Sale: Highest-priced home sold at auction in Europe.
"
Concierge Auctions are without doubt the premier auction
providers in the international market today.Their marketing
capabilities were simply fantastic, exposing the opportunity to
an incredibly wide global audience while their attentive and
highly personal service ensured that our client was fully informed
throughout the process."
-- Alex Koch de Gooreynd, Listing Agent
In just over four months, the auction exposure period generated:
PROSPECTS: 1,761 | SHOWINGS: 44 | BIDDERS: 10
In cooperation with Alex Koch de Gooreynd and Guive Emami of Naef Prestige Knight Frank
Chateau de PromenthouxCASE STUDIES & TESTIMONIALS | 123124 | CASE STUDIES & TESTIMONIALS
NEAR EVIAN, FRANCE
Sold for 2.09M
"
I am impressed with how knowledgeable and dedicated the
Concierge Auctions team were throughout the auction process.
They were able to show potential buyers around the property with
ease and were well-versed to answer all questions relating to its
history. Additionally, the team's marketing efforts were top notch
and garnered great international exposure. I highly recommend
the team's services to any of my luxury property sellers."
-- Laurent Guerineau, Knight Frank
In only four weeks, the auction exposure period generated:
PROSPECTS: 1,182 | BIDDERS: 7
In cooperation with Laurent Guerineau of Knight Frank
Casa 26
26, Avenue du General LeclercCase Studies & Testimonials: LAND & RANCH
CASE STUDIES & TESTIMONIALS | 125126 | CASE STUDIES & TESTIMONIALSCASE STUDIES & TESTIMONIALS | 127
MARBELLA, SPAIN
Sold. Listed for 15M
"
Concierge Auctions was the perfect choice for selling one of
the most cherished residences in Spain's Costa Del Sol region.
The sense of urgency that was created by the accelerated
marketing period leading up to the auction best accommodated
my client's needs. In addition, the firm's global team reached
their impressive database of some of the world's most qualified
buyers, and we were pleased with the outcome. "
-- Mark F., Seller's Representative
In just four weeks, the auction exposure period generated:
PROSPECTS: 1,304 | SHOWINGS: 59 | BIDDERS: 7
In cooperation with Roberto Quintana and Diana Morales of Diana Morales Properties
El Martinete
Arrabal el Rodeo 7128 | CASE STUDIES & TESTIMONIALS
LAKE COMO, ITALY
Sale Pending. Listed for 100M
"
I am delighted we have successfully identified a new steward
for this iconic property. The Concierge Auctions team, in
conjunction with listing agents Alessia Bagni, Como Relocation
Services, and John Bracco, delivered more than I ever could
have expected on multiple fronts. And, most importantly, they
positioned the property directly in front of many of the most
affluent buyers in the world, resulting in one lucky new owner."
-- Jim Cantwell, Seller
In only four weeks, the auction exposure period generated:
PROSPECTS: 1,903 | OPEN HOUSE VISITORS: 27 | SHOWINGS: 22
In cooperation with Alessia Bagni of Como Relocation Services and John Bracco
Villa Passalacqua
Via Besana 59CASE STUDIES & TESTIMONIALS | 129Case Studies & Testimonials: INTERNATIONAL
130 | CASE STUDIES & TESTIMONIALSCASE STUDIES & TESTIMONIALS | 131
LONDON, U.K.
Sold for 1.225M
"
Operating in a strong Prime Central London market, Concierge
Auctions delivered an incredible level of exposure for this
apartment, bringing a standard of marketing expertise that was
fantastic to work with. The dedicated team on the ground were
terrific, but the global reach is utterly second to none. This was
a new destination for Concierge Auctions and they certainly
delivered on their promises."
-- Charlie Smith, Listing Agent
In only five weeks, the auction exposure period generated:
PROSPECTS: 301 | SHOWINGS: 32 | BIDDERS: 7
12 Viscount Court132 | TODAY'S MARKET133
RATHER THAN JUST
AN AUCTION COMPANY,
WE ARE A GLOBAL
MARKETPLACE FOR
LUXURY REAL ESTATE.
Sold. Listed for $15M.
The Strand Luxury | Dana Point, CA134
Our proven platform was built
to support properties like yours.
Sold for $7.04M
18127 Via Roswitha | Rancho Santa Fe, CATODAY'S MARKET | 135136 | TODAY'S MARKET137
LET US
DELIVER YOU
A BULLSEYE.
Sold. Listed for $8.9M.
Casa Belle Vista | Dallas, TXconciergeauctions.com | +44 203 327 2751 | +1 212.202.2940
Concierge Auctions, LLC is a provider of auction marketing services, is not a brokerage, and is not directly
to herein are not available to residents of any state
where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners,
Hans.veenhuijsen@conciergeauctions.com or the accuracy951 122 313 / mobile +34 649 540 864
office +34 or completeness of any information contained
auctioneers, and Sellers do not warrant or guaranty
+1 212.202.2940
herein and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any
other property listings or advertising, promotional or publicity statements and materials. This is not meant as a
Concierge Auctions, LLC is a provider of auction and encouraged to participate. Equal Housing Opportunity.
solicitation for listings. Brokers are fully protected marketing services, is not a brokerage, and is not directly
involved in selling real property. The services referred to herein are not available to residents of any state
All rights reserved.
where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners,
auctioneers, and Sellers do not warrant or guaranty the accuracy or completeness of any information contained
herein and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any
other property listings or advertising, promotional or publicity statements and materials. This is not meant as a
solicitation for listings. Brokers are fully protected and encouraged to participate. Equal Housing Opportunity.
All rights reserved.
Contactinour European businessservices referred
involved
selling real property. The Consultant:
conciergeauctions.com | +44 203 327 2751 |